Solution providers, VARs and strategic service providers look to IT vendors to provide them with the industry-leading hardware and software products they need to meet their customers’ needs. No surprise, then, that IT vendor product portfolios are often the most important component of vendor-channel relationships.
But a critical part of any solution provider decision about which IT vendors to work with is what a vendor has to offer to help partners be more successful, including margins and financial incentives, sales and marketing assistance, training and certifications, and more. When solution providers choose which IT vendors to align with, vendors’ partner programs must be a big part of that decision.
To help with those evaluations, CRN assembles its annual Partner Program Guide. This year the guide is based on detailed applications submitted by more than 300 vendors, outlining all aspects of their partner programs. Among these, CRN identifies the “Five Star” partner programs that offer the most comprehensive lineups of incentives, training, services and benefits.
While vendors rely on partners to expand their market reach, solution providers rely on IT vendors, their products and the related services their customers need. Here are the programs that tie these two together.
As part of the Partner Program Guide, CRN designates some vendor channel programs as 5-Star Partner Programs. The following slide shows highlight the vendors with 5-Star programs. We’ll be rolling out these slide shows through the week according to technology category. We also provide links to a database with more detailed partner program details for each company.